We were taught that words are a tool with which to depict the world and are one of the many languages available to mankind, such as for example painting and sculpture. Everything we say, and how we say it, is aimed at creating a mirror of reality.
If creativity is the ability to bring together elements around us in useful combinations and recognized as "beautiful", Moellhausen BoldBases™ have it all: a creative expression for creative perfume makers.
In the last decades, fragrance progresses have moved the “air care focus” from the functional power to the emotional value. This means that consumers no longer turn to air category only to mask or counteract smells; they buy products also to enhance...
Admittedly, I left for Florence with the main intent to understand which were the most representative “olfactory forms” of the hour in the artistic and experimental perfumery circuit. I rather returned from Pitti Fragranze - in the evocative setting...
