How to write a Creative Brief for the Fragrance House

In the special case of products with relevant olfactory impact, the creative brief should offer a 360° technical picture of the end product and should be detailed as much as possible. It has to clearly mention the characteristics and the values the product is expected to convey thanks to the fragrance; a unique fragrance that is able to effectively support the end product concept. For a better focus on this information, it is useful to follow a track, organized per topics: a method that can help to streamline ideas and all questions it is important to answer, while not forgetting key elements.

• End product
• Consumer Target
• End product pack design
• Inspirations and emotional drivers
• Fragrance technical aspects
• Product release strategy
• Timeline and deadlines of the project
• …

If you want to know more, download Moellhausen template for your next Creative Brief.