What is your Fragrance Archetype?

Archetypes: “mythic” characters, embodying basic human motivations, talents, strengths and weaknesses.

Like a real person, each brand develops its own identity, in which consumers can mirror themselves, creating connections and empathy. Companies define their identity through codes, values and characteristics that can all be related to a specific archetype; a branding exercise that should also consider a “scented” interpretation, and connecting it to a fragrance archetype.
Fragrances, indeed, always tell the story of the wearer’s personality.

Is your fragrance related to:  

• The Lover?
• The Hero?
• The Explorer?

Discover which one of the twelve fragrance archetypes best represents your brand or personality. Fill in the form and get the eBook now.