With more than 3,999 single fragrance materials[1] used within the fragrance industry, and a market estimation of $35.5 billion by 2019[2] —according to Perfumer & Flavorist—, the regulatory environment for fragrances is extremely complex
The EU estimates that between 1% and 3% of the population is allergic to some fragrance materials[3]. Public safety is certainly a key factor in the regulatory framework, but it is not the only one. In fact, legislation in this area is driven by a mix of different interests, ranging from business ones, consumerist ones (for example, the green movement), to national legislative agendas and global sustainability interests.
The nature of these interests often requires the convergence of opposing viewpoints. This makes the regulatory framework (environment and processes) complex to fragrance companies, which have to be constantly up-to-date and face new rules.
The aim of this article is to lead the reader to a better understanding of the fragrance regulatory environment, by providing essential information on specific issues, players and dynamics.
IFRA stands for the International Fragrance Association and it is composed of IFRA EU, IFRA UK, IFRA NA (North America), IFRA LATIM (Latin-America) e IFRA APAC (Asia-Pacific). It is not a regulatory body but a voluntary membership organization that represents the interests of the fragrance industry at large, from raw materials producers to fragrance consumer products. IFRA does not make laws, it makes recommendations. The general consensus is that IFRA recommends, and EU regulates.
Who must comply with IFRA? Technically, only IFRA members are legally bound to comply with the IFRA code of practice (CoP), which lists the substances (both natural and synthetic) that it either prohibits or restricts to a percentage threshold in consumer products. IFRA is also responsible for setting purity requirements for some fragrance ingredients.
IFRA recommendations for restricted or banned substances are based on the evaluation of an independent research institute called RIFM (Research Institute for Fragrance Materials)[4]. According to IFRA RIFM QRA Information Booklet (Version 7.1- Revised July 9, 2015):
“Based on the chemical, cellular and molecular understanding of dermal sensitization, it is possible to conduct an exposure-based Quantitative Risk Assessment (QRA) to determine safe use levels of fragrance ingredients in a variety of consumer product types.
In a brief overview, key steps of the QRA process are the determination of benchmarks for the induction potential (No Expected Sensitization Induction Level or NESIL); application of sensitization assessment factors (SAF) and calculation of consumer exposure (CEL) through product use. Using these parameters, an acceptable exposure level (AEL) can be calculated and compared with the consumer exposure level (CEL). The ratio of the AEL to CEL must be favorable to support the safe use of the skin sensitizer. This ratio must be calculated for the skin sensitizer in each product type.
Based on RIFM’s Expert Panel recommendation, RIFM and IFRA formally adopted beginning with the 40th Amendment to the IFRA Code of Practice in May 2006 the QRA approach, refined for fragrance ingredients identified as dermal sensitizers, as the core strategy for primary prevention of dermal sensitization to these materials in consumer products. This methodology is now being used to determine global fragrance industry product management practices (IFRA Standards) for potentially sensitizing fragrance ingredients on an ongoing basis.
It mainly affects global fragrance suppliers and users in terms of the identification of acceptable levels of fragrance ingredients in different product types and how this will be managed on a practical basis through grouping of certain product types into product categories with specific limitations.”[5].
As previously explained, IFRA is charged with both safeguarding public health and representing legal and economic interests of its members, most of whom are also in competition with each other. The role of IFRA is complex, quite difficult and delicate from many points of view, here included the clear, correct and comprehensive information towards its stakeholders; misunderstanding can be easy in case of lack of information. It is important, at this point, to analyze the impact and influence IFRA has within the fragrance industry.
If IFRA does not make the law, then why do the producers comply almost uniformly with its recommendations?
The reasons why IFRA yields such influence are multifold:
EU is a law-making institution. If a company trades in or with the EU, then it is legally obliged to comply with local laws and regulations. About fragrances, there is no sector or product specific EU legislation, but fragrances are affected by many cross-genre regulations:
First of all, producers cannot use materials that contain EU-banned substances in their formula. These prohibited substances currently include hydroxyisohexyl 3-cyclohexene carboxaldehyde (HICC), Lyral —the key odorant to make a muguet (lily of the valley) accord— and both chloroatranol and Atranol —the main allergenic component of oakmoss (Evernia prunastri and Evernia furfuracea).
The banning of these substances by the European Commission has caused concern in the fragrance community, regarding the effect on beloved fragrances. However, the big fragrance producers have been aware of the “endangered status” of these materials for long and have already succeeded in phasing out these substances or replacing them with new developed materials.
As a matter of facts, reformulation is a key activity to maintain and re-launch products on the market. It can be driven by continual improvement policies, and is sometimes trigged by new regulations.
As a successful example, Givaudan has recently replaced Lyral with an in-house developed captive. An excerpt from a Givaudan blog post reads: “Being aware of the threat allowed us to work on a replacement molecule, Mahonial™. We researched this new synthetic for three years and it was successfully phased in as Lyral was being phased out. It enabled fine fragrance and consumer products perfumers to seamlessly continue their floral, lily-of-the-valley creations.”[7]
Historically, the EU has encouraged transparency (labeling, ingredients lists) over the wholesale banning and restriction of materials. In the Cosmetics Directive, it claims "containers or packaging must bear written information" on all "ingredients, i.e. any substance or mixture intentionally used in the product during the process of manufacturing."
But labeling comes with its own set of issues. First, there is the question of space. A list of 100+ ingredients does not fit easily on a little bottle of perfume. Currently, manufacturers are discussing options with the EU that include bar code scanning, apps where consumers can download the list, or printing a leaflet to be inserted in the box. The second issue is trade secrets. The full disclosure of ingredients puts pressure on the fragrance industry to reveal secrets about formulas that it would rather not.
SOURCES
[1] http://www.ifraorg.org/Upload/Docs/Transparency%20list.pdf
[2] http://www.perfumerflavorist.com/networking/news/company/Flavor--Fragrance-Market-to-Reach--289144841.html
[3] http://ec.europa.eu/health/scientific_committees/docs/citizens_fragrances_allergens_en.pdf
[4] http://www.rifm.org/about.php#.WliHW9Jl_IU
[5] http://www.ifraorg.org/Upload/DownloadButtonDocuments/c7b29dc8-19d2-4ffd-8aae-bb35ec2ae95b/IFRA RIFM%20QRA%20Information%20booklet%20V7.1%20(July%209,%202015).pdf
[6] http://ec.europa.eu/health/scientific_committees/docs/citizens_fragrances_allergens_en.pdf
[7] https://www.givaudan.com/sustainability/tougher-regulations