Magazine

“And I’d give up forever to touch you…”

The latest edition of Pitti Fragranze, held in Florence from September 12 to 14, 2025, confirmed its role as an international showcase for haute perfumery.

Moellhausen is harnessing the depth of traditional Middle Eastern perfumery while actively shaping new directions for contemporary, global markets.

As consumers embrace scented candles as tools for self-expression and ambiance, Moellhausen combines market insight, perfumery expertise, and technical innovation to shape the future of home fragrance.