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Granada. Personas into a world of unique fragrances

Granada. Personas into a world of unique fragrances

26 August 2024

He has a bewitching charm, occasionally tinged with sadness and restlessness, his inspiring, creative flair is forceful. Those traits tells us about Gibran, the young Andalusian rapper of distant Arab origins.


Attached to his land and its great history, he is attentive to the evolution of a world always taking new shapes and in rap he has found the voice to express new demands and a changing contemporaneity. However, Gibran is fully conscious of his roots. The nature, sometimes harsh and sometimes sweet and Mediterranean, the shady woods scenting of pine, the nearly desert climate surrounding the Andalusian canyons. And the medieval and Arab cities.


Apropos his Andalusia, Gibran even talks about modernity, the metallic and changing sound of the present, but manages to imbue it with a touch of Andalusian duende, made of nostalgia and passion: one of the stylistic roots of flamenco.


His Arab soul is in the name Gibran and pervades his Granada, in the southern region of Spain, on the slopes of the Sierra Nevada mountains.

 

This town is a mix of past and present, famous for grandiose examples of medieval architecture dating back to the Arab rule period – among so many the magnificent Alhambra, Granada’s red citadel. 
Red like the pomegranates beautifying the city, reddening like the exotic fruits growing in its tropical climate, unique in Europe, red like the passion Gibran instills in his music.


Well aware of the cultural roots that characterize him, this artist also seeks them in the modern Granada welcoming him. His instinct leads him to recognize amid the alleys the pleasure of the scent of bergamot, the seduction of jasmine and ylang ylang, the sandalwood of the antique cupboards of his ancestors.


Yet its soul is happily ambivalent, in the modernity of its being art of the present, to additionally find crisp scents such as rosemary from the courtyard, or bitter ones such as geranium and absinthe. In a contradiction that is the fruit of our time.

 


Olfactory suggestions by Rita Brena, Perfumer


For this persona I thought of a unisex fragrance capturing his nostalgic while at the same time modern character. With the typically Mediterranean sweet and sour elements, but also those linked to the memory of one’s land and the cozy charm of the shady woods.

 

 

 

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