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In the sign of continuity between past, present and future, perfumes with ambery facets are quite successful among people from different cultural backgrounds; real crowd-pleasers and highly likely to get attention.

Over the last decades, sensory-based marketing has increasingly become an effective tool for business and advertising, and a number of scientific neuromarketing studies have laid down a “reliable” base for new perspectives beyond the “higher math”...

Fragrances are leaving creations showing a complex perceptual structure with a spatio-temporal development, which is more than the sum of its components. As in a music composition, fragrance notes follow each other and overlap in accords and...

One of the most debated topics in R&D sector is currently that of "simplification" of formulations: it is not always a question of a real binding need and resulting from concrete problems, e.g. of toxicological nature, it is rather a criterion...