He has a bewitching charm, occasionally tinged with sadness and restlessness, his inspiring, creative flair is forceful. Those traits tells us about Gibran, the young Andalusian rapper of distant Arab origins.
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Les Baux-de-Provence. Personas into a world of unique fragrances
09 August 2024 by Annalisa Betti (Independent Beauty Columnist)Rock solid and sun-warmed, yet with a character rich with nuanced and shady tones like its mountains. Victor and his Luberon, his Ventoux.
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Dublin. Personas into a world of unique fragrances
26 July 2024 by MoellhausenYour name is your destiny, so the saying goes. His name is Lir that in Gaelic means sea and his destiny is in the sea. A skipper by choice and by vocation.
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Hong Kong. Personas into a world of unique fragrances
12 July 2024 by MoellhausenI take the very fast yet luminous crystal elevator, virtually open, and I find myself glancing up, towards the clouds shifted by airstreams.
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Pure shores and sunshine vibes
03 July 2024 by Annalisa Betti (Independent Beauty Columnist)There’s something magical about the way certain scents can transport you to a different place and time: it’s a sensory experience crafted by the right blend of solar and marine notes.
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Blooming bouquets to light up life
28 March 2024 by Annalisa Betti (Independent Beauty Columnist)Life is a flower So precious in your hand Carry on smiling And the world will smile with you
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La Prima della Scala, sumptuous symphonies and fragrant compositions
05 December 2023 by Annalisa Betti (Independent Beauty Columnist)A unique event ‘smelled’ from a different perspective
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Oslo. Personas into a world of unique fragrances
31 August 2023 by MoellhausenYou can tell it by the color of her clothes.
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Madrid. Personas into a world of unique fragrances
23 August 2023 by MoellhausenCompleteness: finding all of herself
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Perth. Personas into a world of unique fragrances
18 August 2023 by MoellhausenThis time the victory is a worldwide one. Women’s soccer, top level, on all national TVs.
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Dakkar. Personas into a world of unique fragrances
08 August 2023 by MoellhausenIt happens every time I pack my suitcase. I don’t know exactly what to take along because deep down I don’t know exactly what I’m looking for. Of course, I have a more or less clear idea of the destination, the latitude, the season.
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Amsterdam. Personas into a world of unique fragrances
03 August 2023 by MoellhausenA score, many signs among the lines. But in which direction? I look for it every time I pick up my violin and place the score on the lectern. And I know that afterwards I will decide there is never only one direction.
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London. Personas into a world of unique fragrances
28 July 2023 by MoellhausenEvery morning, very early, maybe the sun hasn’t risen yet. Vittorio leaves the car at the hospital parking lot and crosses those few meters of lawn. Wet with grass, scenting of earth, in the silence of dawn.
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Personas: “Olfactory Pictures” to guide us into a world of unique fragrances
28 July 2023 by MoellhausenGetting to know the people around us and trace out conceptual sketches that help us remember the peculiarities, needs, demeanors, interests and aspirations distinguishing them, are not just exercises to assist our memory.
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Myrtle, a sensation of mirth
06 July 2023 by Annalisa Betti (Independent Beauty Columnist)In poetry and literature, myrtle (Myrtus communis – the name means ‘perfumed essence’) is often spoken of as divine or related to the gods in different ways, so it’s no surprise that the qualities of this special plant are praised since ever.
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Black coffee and the good seeds
06 March 2023 by Annalisa Betti (Independent Beauty Columnist)A deep, rich and warming note for mood-enhancing fragrances
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Guaiac Wood, aka Palo Santo
21 December 2022 by Annalisa Betti (Independent Beauty Columnist)A ‘good vibes only’ note to reconnect with Nature and our inner self.
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Very versatile vetiver
09 September 2022 by Annalisa Betti (Independent Beauty Columnist)Possibly the most paradoxical note in perfumery: let’s try and understand why.
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Let’s fall into September
19 July 2022 by Annalisa Betti (Independent Beauty Columnist)Before we know, it’s going to be autumn again, the time to re-discover those habits (and notes) that have been set aside during summer.
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To be a tuberose
09 June 2022 by Annalisa Betti (Independent Beauty Columnist)Is it a flower or is she the Queen of the night?
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Vanilla: a bitter sweet symphony
06 April 2022 by Annalisa Betti (Independent Beauty Columnist)Many of you may think it’s the sweetest thing, but it’s actually far from that
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The essential oils industry, a growing sector that every day creates and spreads well-being all over the world
18 March 2022 by MoellhausenMedium-term market forecasts and guidelines for responsible growth
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The riddle is “where do perfume ideas come from?”
07 February 2022 by Annalisa Betti (Independent Beauty Columnist)Let’s sit near a tree by a river and find the answer.
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Contessa Azzurra – Dimmi Di Sì – Giacinto Innamorato – Subdola
22 December 2021 by Valerio TateoThe renaissance of four great perfumes belonging to the Italian olfactory heritage.
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Non-Fungible Tokens – a Noteworthy Financial Tool, a Necessary Fashionista Therapy, or a Nimbly Fading Trend?
30 November 2021 by Alessandro BrunLet me ask you a question: when did you first hear speaking about NFT?
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Winter Wonderland
24 November 2021 by Annalisa Betti (Independent Beauty Columnist)Festive notes for the holiday season.
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Stories of perfumes and perfumers. Bicidi: fragrances to enhance beauty and wellness
20 October 2021 by Giorgio Dalla VillaThe great fragrance houses and perfumers that made the art and style of Italian perfumery known all over the world.
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Fall in love: autumn fragrances for new experiences
13 October 2021 by Annalisa Betti (Independent Beauty Columnist)Fragrances with warm notes and gourmand accents are the best way to wrap ourselves in coziness.
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Summer loving: nuts about coconut or mad for marine?
23 August 2021 by Annalisa Betti (Independent Beauty Columnist)High temperatures lead us to lighter, playful perfumes. So, let’s have sun fun!
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Stories of perfumes and perfumers. The Bertelli brothers, pharmacists and perfumers
04 August 2021 by Giorgio Dalla VillaThe great fragrance houses and perfumers that made the art and style of Italian perfumery known all over the world.
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Fragrances and droodles to satisfying curiosity and opening the mind
30 July 2021 by Tiziano TizianiWhat is essential is invisible to the eye.
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Postcards from Italy: an olfactive journey
13 July 2021 by Annalisa Betti (Independent Beauty Columnist)It was 1786 when Johann Wolfgang von Goethe began his long tour through Italy.
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Stories of perfumes and perfumers. Acqua di Colonia: German, French or Made in Italy?
09 June 2021 by Giorgio Dalla VillaThe great fragrance houses that in the twentieth century made the art and style of Italian perfumery known all over the world
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See through the citrus: beware of lemons
24 May 2021 by Annalisa Betti (Independent Beauty Columnist)“When life gives you lemons, make a fragrance”, a perfumer has no doubt about this advice.
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Stories of perfumes and perfumers: Giuseppe Visconti di Modrone and Gi.Vi.Emme
14 May 2021 by Giorgio Dalla VillaThe great fragrance houses that in the twentieth century made the art and style of Italian perfumery known all over the world
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The War of the Roses: Which Is Your Favourite?
28 April 2021 by Annalisa Betti (Independent Beauty Columnist)It’s easy to say that you love rose fragrances, but can you tell what kind of essence is used in the bouquet? Let’s learn some botanics together!
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Luxury and perfumery: Limited edition happiness
17 March 2021 by Valerio TateoThe future of a sector starting to run fast again and to communicate in a new way.
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Air Care: Figures and trends of a growing market that privileges candles and reed diffusers
29 December 2020 by MoellhausenAir care products help to live better. Here are some noteworthy figures and trend insights about this fast-growing sector.
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The secret to producing more than effective cleaning products
26 November 2020 by MoellhausenFragrances at the core of successful entrepreneurial stories.
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The olfactory identity of brands that goes beyond Covid: Perfuming and sanitizing large spaces, while prompting “scented ideas” to make a difference
19 November 2020 by MoellhausenFragrances at the core of successful entrepreneurial stories.
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Artificial Intelligence and Fragrances: Algorithms and new technologies to make the most of the nose and the creativity of bright perfumers.
27 August 2020 by Saul ImbriciStarting from the assumption that true wealth is based on knowledge, but that is above all in the specific usage of knowledge that the improvement makes its way and actually creates value, Moellhausen constantly pioneers research and industrial...
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The name and soul of a fragrance: Naming, a decisive and concrete step towards success for companies, services, products and…fragrances
06 August 2020 by MoellhausenOne of the key elements for businesses and products to become successful is the name. When launching a business or bringing a new fragrance to life, sooner or later the time comes to choose a name. The inspiration can arrive even before you start...
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Words, desire, love for perfume: The power of fragrances beyond social distancing
06 July 2020 by MoellhausenThe hunt for unobtainable masks will be one of the moments of this coronavirus period that we will remember most. Difficult to find and scarce when they were needed, today we are invaded by them, and at almost subsidized prices. We even discovered...
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Rethinking fragrances: A new global order even for the perfumery market
29 June 2020 by Moellhausen“There is nothing more necessary than the superfluous,” argued Oscar Wilde's ironic and somewhat cynical pen. And never before as during the suspension of activities and the prescribed isolation inside home walls motivated by the pandemic, the...
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Disruptive Fragrances: Venture a successful change
22 June 2020 by MoellhausenIf an increasing number of virologists and other experts believe that we may never find out how the current coronavirus originated, nor what passages it made to other species before infecting humans, it is instead very clear that our world is going...
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Express at best your business idea in the world of perfumery: The Business Model Canvas to start off on the right foot.
15 June 2020 by Sergio BrunoYou have in mind a good idea for a start-up. Great! You are imagining how your business can grow in collaboration with key partners like Moellhausen, for example. Excellent! Now you require to clearly communicate this idea to a set of people: your...
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Fragrances where you least expect them
09 April 2020 by MoellhausenIn a perfume? That’s obvious. On a reel of paper? Less obvious, actually. In the tire compound? Maybe, this really is a use of fragrances not everyone imagines. There are many things, certainly not for professionals, but for those who approach such...
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Scent in the world of cinema
31 March 2020 by MoellhausenMake yourself comfortable: an enveloping velvet armchair, a large screen, the darkness in the room, the dolby surround sound. Movies engage and attract us, makes us dream. They make us feel involved as if we were really part of the story.
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Small but great: The pleasure of “being niche” in perfumery
17 March 2020 by MoellhausenCustomization. Exclusivity. Experience. And an aura of mystery, of product for initiates. For those who can recognize the differences between luxury and upscale craftsmanship. All these elements combine to generate the fame of niche perfumery, a...
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The Great Italian Perfumery
10 March 2020 by MoellhausenAll the Italian perfumes, along with their history, are featured in the new book by Marika Vecchiattini to be published by Silvana Editoriale on next spring.
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From Neuroaesthetics to Neuro-osmology in search of beauty
05 March 2020 by MoellhausenThe relationship between odor perception and brain is a fascinating new field of study that will be explored by CIAS, Interdepartmental Research Centre of the University of Ferrara.
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An “olfactory calendar” to celebrate and strengthen, through the fragrances, the achievements and values of humankind
12 February 2020 by MoellhausenThe year 2020 by Moellhausen will be creative, full of enthusiasm and filled with new fragrances, with an emphasis on United Nations International Days.
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Educate the sense of smell to get to know the world
29 November 2019 by Francesca FaruoloEvery company, in whatever sector it operates, is nowadays called to consider the social and cultural repercussions of its own activity in order to cultivate ties with communities, institutions and stakeholders, thus consolidating its values and its...
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Spaces, environments, scenarios: Birth of a fragrance
22 November 2019 by Dominique MoellhausenIn the splendid setting of Smell - Festival dell’Olfatto, organized in Bologna on last May 26th, a professional demonstration of “applied atmospherology” took place within the framework of a perfumery Masterclass. The goal set with my class was to...
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Scents as “atmosphere creators”: Recent experiences of a stage director
31 October 2019 by Francesca FaruoloThe word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense: the sense of smell. This new note about atmosphere gives an example about...
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How perfumes pervade the urban context and the city life
30 October 2019 by Francesca FaruoloThe word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense: The sense of smell. This second note about atmosphere explores how smell...
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Atmosphere as ineffable qualities perceived by smell
29 October 2019 by Francesca FaruoloThe word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense
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The mystery and the (un)veiled beauty of the sense of smell
09 July 2019 by Tiziano TizianiWe were taught that words are a tool with which to depict the world and are one of the many languages available to mankind, such as for example painting and sculpture. Everything we say, and how we say it, is aimed at creating a mirror of reality.
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The new BoldBases™ #5: Globally engaged
27 June 2019 by MoellhausenIf creativity is the ability to bring together elements around us in useful combinations and recognized as "beautiful", Moellhausen BoldBases™ have it all: a creative expression for creative perfume makers.
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Change is in the air
19 November 2018 by MoellhausenIn the last decades, fragrance progresses have moved the “air care focus” from the functional power to the emotional value. This means that consumers no longer turn to air category only to mask or counteract smells; they buy products also to enhance...
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Impressions of September at Stazione Leopolda, Pitti Fragranze N.16 –September 14-16, 2018.
29 October 2018 by Michelle MoellhausenAdmittedly, I left for Florence with the main intent to understand which were the most representative “olfactory forms” of the hour in the artistic and experimental perfumery circuit. I rather returned from Pitti Fragranze - in the evocative setting...
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Personal care products: A scented beauty
29 October 2018 by MoellhausenWhen we look for a personal care product, we really search for much more than just a function. The selection of personal care products implies considering a range of aspects related to the product promises, the product image — e.g. the packaging and...
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Political issues or factors influencing availability and price of raw materials
27 September 2018 by MoellhausenEvery day, the Flavor and Fragrance Industry serves a huge number of businesses that totally differ from each other, which may be included in different political frameworks and may have different regulatory priorities.
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Natural factors influencing availability and price of raw materials
25 September 2018 by MoellhausenOne of the key factors in the success of a flavor and fragrance Buyer is the in-depth knowledge of the context in which his company operates, including all natural variables that regulate (directly and indirectly) the availability and prices of raw...
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BOLD BASES™ #4, Dare to be bold
21 September 2018 by MoellhausenEverything began with the clever combination of few fragrance ingredients to sustain a highly effective modular fragrance design.
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Industrial factors influencing availability and price of raw materials
18 September 2018 by MoellhausenOne of the most challenging task of the F&F materials Buyer is to monitor the market evolution and keep updated about key figures.
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Smell - Festival dell'Olfatto 2018: In the "perfumed mind" with Moellhausen
06 August 2018 by MoellhausenIn the “perfumed mind” with Moellhausen at "Smell Experience: New research and frontiers", the cultural talk format curated by Smell - Festival dell'Olfatto and Moellhausen. Among psychology, neurosciences, art and perfumery to fully experience...
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A perfect Amber: How age-old naturals and modern ambery specialties feature iconic perfumes
30 July 2018 by MoellhausenIn the sign of continuity between past, present and future, perfumes with ambery facets are quite successful among people from different cultural backgrounds; real crowd-pleasers and highly likely to get attention.
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4 tips to create a powerful brand signature with fragrances
22 June 2018 by MoellhausenOver the last decades, sensory-based marketing has increasingly become an effective tool for business and advertising, and a number of scientific neuromarketing studies have laid down a “reliable” base for new perspectives beyond the “higher math”...
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7 successful accords of the olfactory pyramid
12 June 2018 by MoellhausenFragrances are leaving creations showing a complex perceptual structure with a spatio-temporal development, which is more than the sum of its components. As in a music composition, fragrance notes follow each other and overlap in accords and...
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Formula engineering: Simply outstanding fragrances
12 June 2018 by MoellhausenOne of the most debated topics in R&D sector is currently that of "simplification" of formulations: it is not always a question of a real binding need and resulting from concrete problems, e.g. of toxicological nature, it is rather a criterion...
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What is your fragrance archetype?
11 April 2018 by MoellhausenThe fundamentals of identity Archetypes represent the evolutionary pattern of human soul.
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The value of a presence: Moellhausen, sponsor of Esxence 2018
05 April 2018 by MoellhausenMoellhausen is a sponsor of Esxence, The Scent of Excellence, 10th Edition, an important international event dedicated to artistic perfumery.
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How to write a Creative Brief for the Fragrance House
06 March 2018 by MoellhausenPutting the concept of a new product into words is a crucial step of its development and successful launch into the market. Writing a comprehensive and concise report about the new product and the whole project is a real opportunity: it is possible...
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IFRA & EU: Main Features of the Fragrance Regulatory Environment
21 February 2018 by MoellhausenWith more than 3,999 single fragrance materials[1] used within the fragrance industry, and a market estimation of $35.5 billion by 2019[2] —according to Perfumer & Flavorist—, the regulatory environment for fragrances is extremely complex
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The Chemistry Of Emotions
12 February 2018 by MoellhausenMoellhausen has received awards and acknowledgements for its video manifesto that, in only a few seconds, elucidates the relationship between fragrances and the soul of the world.
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21st Century Perfumery Avant-Gardes
08 February 2018 by MoellhausenFrom idea to creation. To be competitive, avant-garde is an imperative: the future of fragrances requires every player in the supply chain to continually reinvent professionally. These are the first results from the event –organized by Moellhausen...
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What do the best scents in perfume history have in common?
22 December 2017 by MoellhausenSome perfumes are worldwide top sellers. Others, while enjoying less financial success, are nevertheless cherished generation after generation, achieving a masterpiece status, which often overcomes any expectation.
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Evolutions in the dynamics of luxury goods purchasing
22 December 2017 by MoellhausenOver the last decade, the evolution of Digital Technology has significantly affected the consumer behaviour, impacting on both the process of information collection and the final purchase.
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5 trends to consider in fashion business, 2018
21 December 2017 by MoellhausenThe State of Fashion 2017 report, presented in London by McKinsey and The Business of Fashion, takes a snapshot of today's fashion industry, based on the performance analysis of 450 brands and 140 interviews to managers.
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Beauty and cosmetics: new trends in the Japanese market
20 December 2017 by MoellhausenJapan is the second world market after the United States for beauty and cosmetics consumption; being present in Japan is a must for every luxury cosmetics and fragrance brand. Japanese consumers continue to devote a substantial budget to beauty...
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7 recurrent schemes in olfactory psychology
07 December 2017 by MoellhausenEach individual is a unique puzzle of memories, emotions and thoughts. And unique is also the way he/she relates to the environment. As for the association between personality and the choice of the “right” fragrance to wear, the olfactive psychology...
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Mass vs niche perfume: how is the market evolving?
05 December 2017 by MoellhausenAt the beginning of the last Century, the perfume market was revolutionized by a group of designers like Chanel, Lanvin, Dior, Carven, who started launching fragrances to complement their apparel and accessories collections. This trend continued for...