Magazine

The latest edition of Pitti Fragranze, held in Florence from September 12 to 14, 2025, confirmed its role as an international showcase for haute perfumery.

Moellhausen is harnessing the depth of traditional Middle Eastern perfumery while actively shaping new directions for contemporary, global markets.

As consumers embrace scented candles as tools for self-expression and ambiance, Moellhausen combines market insight, perfumery expertise, and technical innovation to shape the future of home fragrance.

… to be jolly, of course. But when the weather outside is frightful and the fire is so delightful, let it snow… and let’s wear the creamiest and coziest notes around!

A scent for those who dare to dream.

He has a bewitching charm, occasionally tinged with sadness and restlessness, his inspiring, creative flair is forceful. Those traits tells us about Gibran, the young Andalusian rapper of distant Arab origins.

Rock solid and sun-warmed, yet with a character rich with nuanced and shady tones like its mountains. Victor and his Luberon, his Ventoux.

Your name is your destiny, so the saying goes. His name is Lir that in Gaelic means sea and his destiny is in the sea. A skipper by choice and by vocation.

I take the very fast yet luminous crystal elevator, virtually open, and I find myself glancing up, towards the clouds shifted by airstreams.

There’s something magical about the way certain scents can transport you to a different place and time: it’s a sensory experience crafted by the right blend of solar and marine notes.

Life is a flower So precious in your hand Carry on smiling And the world will smile with you

A unique event ‘smelled’ from a different perspective

You can tell it by the color of her clothes.

Completeness: finding all of herself

This time the victory is a worldwide one. Women’s soccer, top level, on all national TVs.

It happens every time I pack my suitcase. I don’t know exactly what to take along because deep down I don’t know exactly what I’m looking for. Of course, I have a more or less clear idea of the destination, the latitude, the season.

A score, many signs among the lines. But in which direction? I look for it every time I pick up my violin and place the score on the lectern. And I know that afterwards I will decide there is never only one direction.

Every morning, very early, maybe the sun hasn’t risen yet. Vittorio leaves the car at the hospital parking lot and crosses those few meters of lawn. Wet with grass, scenting of earth, in the silence of dawn.

Getting to know the people around us and trace out conceptual sketches that help us remember the peculiarities, needs, demeanors, interests and aspirations distinguishing them, are not just exercises to assist our memory.

In poetry and literature, myrtle (Myrtus communis – the name means ‘perfumed essence’) is often spoken of as divine or related to the gods in different ways, so it’s no surprise that the qualities of this special plant are praised since ever.

A deep, rich and warming note for mood-enhancing fragrances

A ‘good vibes only’ note to reconnect with Nature and our inner self.

Possibly the most paradoxical note in perfumery: let’s try and understand why.

Before we know, it’s going to be autumn again, the time to re-discover those habits (and notes) that have been set aside during summer.

Is it a flower or is she the Queen of the night?

Many of you may think it’s the sweetest thing, but it’s actually far from that

Medium-term market forecasts and guidelines for responsible growth

Let’s sit near a tree by a river and find the answer.

The renaissance of four great perfumes belonging to the Italian olfactory heritage.

Let me ask you a question: when did you first hear speaking about NFT?

Festive notes for the holiday season.

The great fragrance houses and perfumers that made the art and style of Italian perfumery known all over the world.

Fragrances with warm notes and gourmand accents are the best way to wrap ourselves in coziness.

High temperatures lead us to lighter, playful perfumes. So, let’s have sun fun!

The great fragrance houses and perfumers that made the art and style of Italian perfumery known all over the world.

What is essential is invisible to the eye.

It was 1786 when Johann Wolfgang von Goethe began his long tour through Italy.

The great fragrance houses that in the twentieth century made the art and style of Italian perfumery known all over the world

“When life gives you lemons, make a fragrance”, a perfumer has no doubt about this advice.

The great fragrance houses that in the twentieth century made the art and style of Italian perfumery known all over the world

It’s easy to say that you love rose fragrances, but can you tell what kind of essence is used in the bouquet? Let’s learn some botanics together!

The future of a sector starting to run fast again and to communicate in a new way.

Air care products help to live better. Here are some noteworthy figures and trend insights about this fast-growing sector.

Fragrances at the core of successful entrepreneurial stories.

Fragrances at the core of successful entrepreneurial stories.

Starting from the assumption that true wealth is based on knowledge, but that is above all in the specific usage of knowledge that the improvement makes its way and actually creates value, Moellhausen constantly pioneers research and industrial...

One of the key elements for businesses and products to become successful is the name. When launching a business or bringing a new fragrance to life, sooner or later the time comes to choose a name. The inspiration can arrive even before you start...

The hunt for unobtainable masks will be one of the moments of this coronavirus period that we will remember most. Difficult to find and scarce when they were needed, today we are invaded by them, and at almost subsidized prices. We even discovered...

“There is nothing more necessary than the superfluous,” argued Oscar Wilde's ironic and somewhat cynical pen. And never before as during the suspension of activities and the prescribed isolation inside home walls motivated by the pandemic, the...

If an increasing number of virologists and other experts believe that we may never find out how the current coronavirus originated, nor what passages it made to other species before infecting humans, it is instead very clear that our world is going...

You have in mind a good idea for a start-up. Great! You are imagining how your business can grow in collaboration with key partners like Moellhausen, for example. Excellent! Now you require to clearly communicate this idea to a set of people: your...

In a perfume? That’s obvious. On a reel of paper? Less obvious, actually. In the tire compound? Maybe, this really is a use of fragrances not everyone imagines. There are many things, certainly not for professionals, but for those who approach such...

Make yourself comfortable: an enveloping velvet armchair, a large screen, the darkness in the room, the dolby surround sound. Movies engage and attract us, makes us dream. They make us feel involved as if we were really part of the story.

Customization. Exclusivity. Experience. And an aura of mystery, of product for initiates. For those who can recognize the differences between luxury and upscale craftsmanship. All these elements combine to generate the fame of niche perfumery, a...

All the Italian perfumes, along with their history, are featured in the new book by Marika Vecchiattini to be published by Silvana Editoriale on next spring.

The relationship between odor perception and brain is a fascinating new field of study that will be explored by CIAS, Interdepartmental Research Centre of the University of Ferrara.

The year 2020 by Moellhausen will be creative, full of enthusiasm and filled with new fragrances, with an emphasis on United Nations International Days.

Every company, in whatever sector it operates, is nowadays called to consider the social and cultural repercussions of its own activity in order to cultivate ties with communities, institutions and stakeholders, thus consolidating its values and its...

In the splendid setting of Smell - Festival dell’Olfatto, organized in Bologna on last May 26th, a professional demonstration of “applied atmospherology” took place within the framework of a perfumery Masterclass. The goal set with my class was to...

The word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense: the sense of smell. This new note about atmosphere gives an example about...

The word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense: The sense of smell. This second note about atmosphere explores how smell...

The word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense

We were taught that words are a tool with which to depict the world and are one of the many languages available to mankind, such as for example painting and sculpture. Everything we say, and how we say it, is aimed at creating a mirror of reality.

If creativity is the ability to bring together elements around us in useful combinations and recognized as "beautiful", Moellhausen BoldBases™ have it all: a creative expression for creative perfume makers.

In the last decades, fragrance progresses have moved the “air care focus” from the functional power to the emotional value. This means that consumers no longer turn to air category only to mask or counteract smells; they buy products also to enhance...

Admittedly, I left for Florence with the main intent to understand which were the most representative “olfactory forms” of the hour in the artistic and experimental perfumery circuit. I rather returned from Pitti Fragranze - in the evocative setting...

When we look for a personal care product, we really search for much more than just a function. The selection of personal care products implies considering a range of aspects related to the product promises, the product image — e.g. the packaging and...

Every day, the Flavor and Fragrance Industry serves a huge number of businesses that totally differ from each other, which may be included in different political frameworks and may have different regulatory priorities.

One of the key factors in the success of a flavor and fragrance Buyer is the in-depth knowledge of the context in which his company operates, including all natural variables that regulate (directly and indirectly) the availability and prices of raw...

Everything began with the clever combination of few fragrance ingredients to sustain a highly effective modular fragrance design.

One of the most challenging task of the F&F materials Buyer is to monitor the market evolution and keep updated about key figures.

In the “perfumed mind” with Moellhausen at "Smell Experience: New research and frontiers", the cultural talk format curated by Smell - Festival dell'Olfatto and Moellhausen. Among psychology, neurosciences, art and perfumery to fully experience...

In the sign of continuity between past, present and future, perfumes with ambery facets are quite successful among people from different cultural backgrounds; real crowd-pleasers and highly likely to get attention.

Over the last decades, sensory-based marketing has increasingly become an effective tool for business and advertising, and a number of scientific neuromarketing studies have laid down a “reliable” base for new perspectives beyond the “higher math”...

Fragrances are leaving creations showing a complex perceptual structure with a spatio-temporal development, which is more than the sum of its components. As in a music composition, fragrance notes follow each other and overlap in accords and...

One of the most debated topics in R&D sector is currently that of "simplification" of formulations: it is not always a question of a real binding need and resulting from concrete problems, e.g. of toxicological nature, it is rather a criterion...

The fundamentals of identity Archetypes represent the evolutionary pattern of human soul.

Moellhausen is a sponsor of Esxence, The Scent of Excellence, 10th Edition, an important international event dedicated to artistic perfumery.

Putting the concept of a new product into words is a crucial step of its development and successful launch into the market. Writing a comprehensive and concise report about the new product and the whole project is a real opportunity: it is possible...

With more than 3,999 single fragrance materials[1] used within the fragrance industry, and a market estimation of $35.5 billion by 2019[2] —according to Perfumer & Flavorist—, the regulatory environment for fragrances is extremely complex

Moellhausen has received awards and acknowledgements for its video manifesto that, in only a few seconds, elucidates the relationship between fragrances and the soul of the world.

From idea to creation. To be competitive, avant-garde is an imperative: the future of fragrances requires every player in the supply chain to continually reinvent professionally. These are the first results from the event –organized by Moellhausen...

Some perfumes are worldwide top sellers. Others, while enjoying less financial success, are nevertheless cherished generation after generation, achieving a masterpiece status, which often overcomes any expectation.

Over the last decade, the evolution of Digital Technology has significantly affected the consumer behaviour, impacting on both the process of information collection and the final purchase.

The State of Fashion 2017 report, presented in London by McKinsey and The Business of Fashion, takes a snapshot of today's fashion industry, based on the performance analysis of 450 brands and 140 interviews to managers.

Japan is the second world market after the United States for beauty and cosmetics consumption; being present in Japan is a must for every luxury cosmetics and fragrance brand. Japanese consumers continue to devote a substantial budget to beauty...

Each individual is a unique puzzle of memories, emotions and thoughts. And unique is also the way he/she relates to the environment. As for the association between personality and the choice of the “right” fragrance to wear, the olfactive psychology...

At the beginning of the last Century, the perfume market was revolutionized by a group of designers like Chanel, Lanvin, Dior, Carven, who started launching fragrances to complement their apparel and accessories collections. This trend continued for...