Moellhausen is harnessing the depth of traditional Middle Eastern perfumery while actively shaping new directions for contemporary, global markets.
Short biography Paige Crist and Jenna Troyli
We are excited to welcome Paige Crist and Jenna Troyli, two prominent figures in the world of fragrance. This dynamic duo — founders of the PR and MarCom agency Noted. — will curate our new column dedicated to in-depth insights and topics of special interest in the perfumery world. With two decades of experience in the fragrance industry, Paige has contributed to globally renowned events such as the World Perfumery Congress. Joining her is Jenna, a talented journalist and storyteller who has shaped the narrative of the industry as the Managing Editor of Perfumer & Flavorist+. Together, they bring a deep understanding of the market paired with an exceptional talent for storytelling. Their motto says it all: “We speak the language of flavor and fragrance and can communicate your thoughts seamlessly.” Get ready to explore the fascinating world of scent through stories, insights, and inspiration.
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The Emotional Power and Technical Precision Behind the Candle Renaissance
08 August 2025 by Paige Crist and Jenna TroyliAs consumers embrace scented candles as tools for self-expression and ambiance, Moellhausen combines market insight, perfumery expertise, and technical innovation to shape the future of home fragrance.