Magazine

In the last decades, fragrance progresses have moved the “air care focus” from the functional power to the emotional value. This means that consumers no longer turn to air category only to mask or counteract smells; they buy products also to enhance...

Admittedly, I left for Florence with the main intent to understand which were the most representative “olfactory forms” of the hour in the artistic and experimental perfumery circuit. I rather returned from Pitti Fragranze - in the evocative setting...

When we look for a personal care product, we really search for much more than just a function. The selection of personal care products implies considering a range of aspects related to the product promises, the product image — e.g. the packaging and...

Every day, the Flavor and Fragrance Industry serves a huge number of businesses that totally differ from each other, which may be included in different political frameworks and may have different regulatory priorities.