Magazine

In the “perfumed mind” with Moellhausen at "Smell Experience: New research and frontiers", the cultural talk format curated by Smell - Festival dell'Olfatto and Moellhausen. Among psychology, neurosciences, art and perfumery to fully experience...

In the sign of continuity between past, present and future, perfumes with ambery facets are quite successful among people from different cultural backgrounds; real crowd-pleasers and highly likely to get attention.

Over the last decades, sensory-based marketing has increasingly become an effective tool for business and advertising, and a number of scientific neuromarketing studies have laid down a “reliable” base for new perspectives beyond the “higher math”...

Fragrances are leaving creations showing a complex perceptual structure with a spatio-temporal development, which is more than the sum of its components. As in a music composition, fragrance notes follow each other and overlap in accords and...