Magazine

The State of Fashion 2017 report, presented in London by McKinsey and The Business of Fashion, takes a snapshot of today's fashion industry, based on the performance analysis of 450 brands and 140 interviews to managers.

Japan is the second world market after the United States for beauty and cosmetics consumption; being present in Japan is a must for every luxury cosmetics and fragrance brand. Japanese consumers continue to devote a substantial budget to beauty...

Each individual is a unique puzzle of memories, emotions and thoughts. And unique is also the way he/she relates to the environment. As for the association between personality and the choice of the “right” fragrance to wear, the olfactive psychology...

At the beginning of the last Century, the perfume market was revolutionized by a group of designers like Chanel, Lanvin, Dior, Carven, who started launching fragrances to complement their apparel and accessories collections. This trend continued for...