Magazine

Some perfumes are worldwide top sellers. Others, while enjoying less financial success, are nevertheless cherished generation after generation, achieving a masterpiece status, which often overcomes any expectation.

Over the last decade, the evolution of Digital Technology has significantly affected the consumer behaviour, impacting on both the process of information collection and the final purchase.

The State of Fashion 2017 report, presented in London by McKinsey and The Business of Fashion, takes a snapshot of today's fashion industry, based on the performance analysis of 450 brands and 140 interviews to managers.

Japan is the second world market after the United States for beauty and cosmetics consumption; being present in Japan is a must for every luxury cosmetics and fragrance brand. Japanese consumers continue to devote a substantial budget to beauty...