Putting the concept of a new product into words is a crucial step of its development and successful launch into the market. Writing a comprehensive and concise report about the new product and the whole project is a real opportunity: it is possible...
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IFRA & EU: Main Features of the Fragrance Regulatory Environment
21 February 2018 by MoellhausenWith more than 3,999 single fragrance materials[1] used within the fragrance industry, and a market estimation of $35.5 billion by 2019[2] —according to Perfumer & Flavorist—, the regulatory environment for fragrances is extremely complex
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The Chemistry Of Emotions
12 February 2018 by MoellhausenMoellhausen has received awards and acknowledgements for its video manifesto that, in only a few seconds, elucidates the relationship between fragrances and the soul of the world.
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21st Century Perfumery Avant-Gardes
08 February 2018 by MoellhausenFrom idea to creation. To be competitive, avant-garde is an imperative: the future of fragrances requires every player in the supply chain to continually reinvent professionally. These are the first results from the event –organized by Moellhausen...