Each individual is a unique puzzle of memories, emotions and thoughts. And unique is also the way he/she relates to the environment. As for the association between personality and the choice of the “right” fragrance to wear, the olfactive psychology...
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Mass vs niche perfume: how is the market evolving?
05 December 2017 by MoellhausenAt the beginning of the last Century, the perfume market was revolutionized by a group of designers like Chanel, Lanvin, Dior, Carven, who started launching fragrances to complement their apparel and accessories collections. This trend continued for...