Starting from the assumption that true wealth is based on knowledge, but that is above all in the specific usage of knowledge that the improvement makes its way and actually creates value, Moellhausen constantly pioneers research and industrial...
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The name and soul of a fragrance: Naming, a decisive and concrete step towards success for companies, services, products and…fragrances
06 August 2020 by MoellhausenOne of the key elements for businesses and products to become successful is the name. When launching a business or bringing a new fragrance to life, sooner or later the time comes to choose a name. The inspiration can arrive even before you start...
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Words, desire, love for perfume: The power of fragrances beyond social distancing
06 July 2020 by MoellhausenThe hunt for unobtainable masks will be one of the moments of this coronavirus period that we will remember most. Difficult to find and scarce when they were needed, today we are invaded by them, and at almost subsidized prices. We even discovered...
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Rethinking fragrances: A new global order even for the perfumery market
29 June 2020 by Moellhausen“There is nothing more necessary than the superfluous,” argued Oscar Wilde's ironic and somewhat cynical pen. And never before as during the suspension of activities and the prescribed isolation inside home walls motivated by the pandemic, the...