The hunt for unobtainable masks will be one of the moments of this coronavirus period that we will remember most. Difficult to find and scarce when they were needed, today we are invaded by them, and at almost subsidized prices. We even discovered...
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Rethinking fragrances: A new global order even for the perfumery market
29 June 2020 by Moellhausen“There is nothing more necessary than the superfluous,” argued Oscar Wilde's ironic and somewhat cynical pen. And never before as during the suspension of activities and the prescribed isolation inside home walls motivated by the pandemic, the...
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Disruptive Fragrances: Venture a successful change
22 June 2020 by MoellhausenIf an increasing number of virologists and other experts believe that we may never find out how the current coronavirus originated, nor what passages it made to other species before infecting humans, it is instead very clear that our world is going...
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Express at best your business idea in the world of perfumery: The Business Model Canvas to start off on the right foot.
15 June 2020 by Sergio BrunoYou have in mind a good idea for a start-up. Great! You are imagining how your business can grow in collaboration with key partners like Moellhausen, for example. Excellent! Now you require to clearly communicate this idea to a set of people: your...