Magazine

You have in mind a good idea for a start-up. Great! You are imagining how your business can grow in collaboration with key partners like Moellhausen, for example. Excellent! Now you require to clearly communicate this idea to a set of people: your...

In a perfume? That’s obvious. On a reel of paper? Less obvious, actually. In the tire compound? Maybe, this really is a use of fragrances not everyone imagines. There are many things, certainly not for professionals, but for those who approach such...

Make yourself comfortable: an enveloping velvet armchair, a large screen, the darkness in the room, the dolby surround sound. Movies engage and attract us, makes us dream. They make us feel involved as if we were really part of the story.

Customization. Exclusivity. Experience. And an aura of mystery, of product for initiates. For those who can recognize the differences between luxury and upscale craftsmanship. All these elements combine to generate the fame of niche perfumery, a...