Every company, in whatever sector it operates, is nowadays called to consider the social and cultural repercussions of its own activity in order to cultivate ties with communities, institutions and stakeholders, thus consolidating its values and its...
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Spaces, environments, scenarios: Birth of a fragrance
22 November 2019 by Dominique MoellhausenIn the splendid setting of Smell - Festival dell’Olfatto, organized in Bologna on last May 26th, a professional demonstration of “applied atmospherology” took place within the framework of a perfumery Masterclass. The goal set with my class was to...
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Scents as “atmosphere creators”: Recent experiences of a stage director
31 October 2019 by Francesca FaruoloThe word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense: the sense of smell. This new note about atmosphere gives an example about...
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How perfumes pervade the urban context and the city life
30 October 2019 by Francesca FaruoloThe word “atmosphere” alludes to the “climate” present in an environment and to certain ineffable qualities that we perceive thanks to our most evocative and subliminal sense: The sense of smell. This second note about atmosphere explores how smell...